Find out how the new rules apply to your business

First
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    No more merchant fees on credit cards

    PassThrough lets merchants process Visa, MasterCard and Discover credit cards without the merchant fees. How? By passing along the fees to customers who choose to use credit cards.

    Until recently, merchants were barred from passing on these costs. That has now changed. The Visa and MasterCard “no surcharge rules” have been liberalized. Now merchants can fully recoup credit card acceptance costs.

    Learn more
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    Accept plastic and get more customers

    Have you wanted to accept credit cards but found the costs are too high? The rules have changed! Now you can accept credit cards at your business and pay exactly zero in fees.

    Businesses that accept credit cards get more customers.

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"Swipe fees cut into my profit margins more and more each year. Surcharging will allow me to encourage customers to pay with cash and debit cards and to keep prices down for all my customers."

Auto Repair Shop Owner, New Jersey

How it works

When a customer pays with a credit card, PassThrough’s point-of-sale terminals apply a surcharge to the transaction, so you get back your entire credit card fee.

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    Cutting edge, upgraded Verifone terminals

    Get industry-standard Verifone terminals that plug into your phone or ethernet jack. Our terminals come preloaded with surcharging functionality. They detect in real time when a credit card has been swiped, automatically apply a surcharge, and print a receipt that itemizes the surcharge amount.

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    Easy, automatic and compliant.

    Setup is easy. Once you receive your Verifone terminal, just plug it in and enter your download key (which we’ll email you). Then you’re ready to start swiping. Our terminals automatically apply the surcharge when your customer swipes her card. No employee training required.

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Why aren’t more businesses doing this?

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    They don't know they can pass on fees

    First, because they don’t know about it yet! Surcharge rule changes are new; many merchants aren’t aware they can pass on fees.

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    The rules are complicated

    Second, because they don’t understand how to be compliant with the surcharging rules. You’ll need a team that understands all the overlapping rules and has a fully compliant system.

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    Their merchant processor can’t

    Third, because they are with a merchant processor that does not have the technology to apply surcharges in real time.

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Won’t customers get upset?

No, consumers are already used to businesses passing along costs. Think wifi fees on an airplane, parking at a hotel. They get it.

Plus, industry data shows surcharging does not result in lost sales. In Australia, more than 60% of large merchants pass on credit card fees to the customer. They would not do that if they lost business.

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